Nuevas tendencias en Marketing debido al auge de Internet

Contenido principal del artículo

Irene García-Medina
Patrícia Margarida Farias-Coelho
Elena Bellido-Pérez

Resumen

El uso de Internet ha traído cambios considerables para la práctica del Marketing. Este artículo lleva a cabo una revisión bibliográfica donde se analizan los factores que están relacionados con el proceso de cambio así como las ventajas, desafíos y oportunidades que ofrece esta nueva tecnología desde una perspectiva del Marketing.

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Detalles del artículo

Cómo citar
García-Medina, I., Farias-Coelho, P. M., & Bellido-Pérez, E. (2017). Nuevas tendencias en Marketing debido al auge de Internet. Razón Y Palabra, 21(3_98), 276–285. Recuperado a partir de https://revistarazonypalabra.org/index.php/ryp/article/view/943
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Biografía del autor/a

Irene García-Medina, Glasgow Caledonian University

Department of Business Management. Lecturer in Marketing

Patrícia Margarida Farias-Coelho, Universidade de Santo Amaro – UNISA (São Paulo, Brasil) e Centro Universitário Internacional – UNINTER (Paraná, Brasil)

Lecturer, researcher, co-ordinator International Relations. UNISA, (São Paulo, Brasil) and Lecturer in the master of Education (UNINTER)

Elena Bellido-Pérez, Universidad de Sevilla

Universidad de Sevilla. Researcher.

Citas

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