La Marca Ecuatoriana Y Su Gestión En Redes Sociales | Brand Ecuadorian and its management in Social Networks. Razón y Palabra., [S. l.], v. 18, n. 1_86, p. 557–579, 2014. Disponível em: https://revistarazonypalabra.org/index.php/ryp/article/view/316. Acesso em: 19 may. 2026.