GALLARDO VERA, Luis. El Significado De Las Variables Del Marketing-Mix Para Los Púb Licos Objetivo | The Meaning Of Marketing-Mix Variables For Purpose Sec Licos. Razón y Palabra, [S. l.], v. 17, n. 1_82, p. 399–411, 2013. Disponível em: https://revistarazonypalabra.org/index.php/ryp/article/view/647. Acesso em: 5 feb. 2025.