Métodos digitales construcción de un panel online basado en web tracking
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El objetivo del presente estudio es examinar el método denominado panel online desde la perspectiva de las ciencias sociales, como un recurso creado para aportar al debate del desarrollo de métodos digitales. Para ello, se ha adoptado la metodología del estudio de caso, examinando la experiencia del Living Lab on Media Content and Platforms (LLMCP), un proyecto de investigación sobre el comportamiento en línea, donde los datos se recopilan a través de la tecnología de web tracking. La recopilación de información se basó en la observación del panel, la lectura del proyecto, el examen de sus sistemas de información y acceso privilegiado a sus miembros. Los resultados permiten considerar el panel online como una técnica de recopilación de datos con potencial para el desarrollo de las ciencias sociales, que puede proporcionar información más detallada sobre el comportamiento en línea.
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