Una matriz teórica y práctica para abordar el debate electoral en la ciberdemocracia
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El presente artículo indaga sobre las características del debate electoral en la actualidad. En primer lugar, se analizan los rasgos del paradigma de la ciberdemocracia: protagonismo del prosumidor, disonancia cognitiva, economía discursiva, economía cognitiva, economía de la atención, cultura hípervisual e imperativo narrativo. Acto seguido, se explora cómo dichas transformaciones impactan en la fisonomía y la dinámica del debate electoral, constituyendo tres fases clave en el mismo: pitch (antes), performance (durante) y spin (después). Por último, se añaden unas conclusiones y una serie de interrogantes que se abren de cara a futuras investigaciones.
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Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
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