Challenges and opportunities for digital transformation and society 5.0 in the post-pandemic era

Abstract

In the beginning of the 21st century, the disruptive changes that are occurring as a result ofthe rapid adoption of technology refer to two very current concepts: digital transformation and 5.0 society. These comprise a reality guided by science, technology and innovation. The understanding, however, of this new society was being built in a pre-pandemic moment. As this crisis accelerated some trends, as well as modified and silenced others, this essay brings an updated contextualization on the theme, reflecting on the challenges and opportunities of digital transformation and society 5.0 in the post-pandemic era. To this end, this study brought together the most diverse approaches on the subject and, from that, it was possible to elaborate a model, named DUO, in order to show that post-pandemic scenarios can be constructed through two lenses: enthusiast and critical. Based on the enthusiastic vision, it is based on the myth of Prometheus, on the concept of integrated, technophilia is questioned if there is social and organizational progress without technology ?. On the other hand, due to the criticalview, based on the Faustian myth of Goethe, on the concept of apocalytics and technofobia, it warns about emerging individualism, the physical and mental health of individuals, about hypervigilance, control and totalitarianism. Finally, the study brings fundamental reflections for an era, in which the line between organizations and society is increasingly blurred