Transmedia narrative and cultural industries such as social dialogue

Main Article Content

Marco López

Abstract

Presentación Vol. 22, No. 2_101. Narrativa Transmedia e Industrias Culturales como Diálogo Social

Article Details

Section

Presentation

Author Biography

Marco López, Pontificia Universidad Católica del Ecuador

Degree in Advertising, Ph.D in Communication, with postdoctoral research, specialist in propaganda, social networks, transmedia and brand. He has developed several interventions in brands and companies, national and foreign, researcher member of several scientific development groups at national and international level, has published several articles in scientific journals and published several texts. Speaker at several high level meetings in the area. Visiting Professor at Universities of Colombia, Chile, Argentina and Spain.
He has held various management positions in Higher Education Institutions; teacher of degree and postgraduate, guest reviewer of Scientific Journals. Member of the Ibero-American Network of Advertising Researchers attached to CIESPAL.

How to Cite

Transmedia narrative and cultural industries such as social dialogue. (2018). Razón Y Palabra, 22(2_101), 1-3. https://revistarazonypalabra.org/index.php/ryp/article/view/1187

References

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López-Hidalgo, A. (2016). El Periodismo que contará el futuro.

Chasqui. Revista Latinoamericana de Comunicación, 131, 239-256.

López-Paredes, M. (2017). Influencia de los Enfoques Teóricos de McLuhan y las Tecnologías en la Publicidad. Razón y Palabra, 21(2_97), 173-200. Recuperado de http://www.revistarazonypalabra.org/index.php/ryp/article/view/991