Exploring the Metaverse in the Fashion World: A Bibliographic Analysis Explorando el Metaverso en el Mundo de la Moda: Un Análisis Bibliográfico

Abstract

This research addresses a comprehensive analysis of the existing literature on the implementation of the metaverse in marketing strategies in the fashion sector. It seeks to have an overview of the potential of this emerging technology in the textile industry, examining how this new digital dimension is reshaping market strategies. Initially, the architecture of the metaverse is defined and broken down, establishing a clear understanding of its environment and capabilities.

The research highlights the opportunities that the metaverse offers for innovation in textile marketing, emphasizing personalization and user experience as fundamental aspects. An exhaustive bibliographic review is carried out, integrating and comparing various academic sources. This review provides insight into the strategies implemented by pioneering brands in the textile and fashion sector in relation to the metaverse.

Finally, the key factors for the success of initiatives in this field are examined, such as technological integration, creativity in the user experience and business adaptability. The article provides a detailed mapping of emerging trends and opportunities for innovation in this sector.