IMAGINED TV: interactivity as a disputed value between analog and digital LA TELEVISIÓN IMAGINADA: analógico y digital disputados a partir de la interactividad

Abstract

In this text we analyze how discourses about the future of television are articulated, focusing on the discussion about interactivity in Brazilian television in the last two decades. This perspective arises from an exploratory research in which we identified that in Brazil, in the 2000s, the digitization of television appeared as a motivating context for discussions about the future of the medium, and interactivity as the main feature associated with the future of television and an articulating element of its historicity. In this sense, we argue that interactivity becomes a value in the dispute between analog and digital. In our methodological approach, we observe how the discourses on this future are articulated from the statements of the producers that integrate the video series “Sonhar TV”; the brazilian bibliography on television; the discursive practices of television criticism; and the strategies present in the program “Sterblitch não tem um talk show: o talk show” (Sterblitch doesn't have a talk show: the talk show). Resulting from the adaptation of a theatrical performance and strongly articulated with the practices of social media, meme culture and viralization, the program updates perspectives on interactivity, creativity and hybridization, offering an ambiguous vision of television and its imagined future.