Three Important Forms of Corporate Communication

Abstract

In practice, communication takes many forms. In organizations, "public relations" and "publicity" are the oldest terms used to denominate particular forms of communication, they are still frequently used, however, they are no longer the only ones that appear in the working denomination of communication employees. The convenience of this trend is open to debate; empirically, it seems that the original areas of operation of both public relations and marketing have been branching into specialized subdivisions.