Didactic use of the “Educaplay” platform in the design of an advertising and PR campaign Educomunicación analítico y didáctico de la plataforma digital “Educaplay” en el diseño de una campaña de Publicidad y RR.PP: Una perspectiva hacia la inclusión educativa

Abstract

Beneko is a clearinghouse for sustainable resources with a focus on circular economy. The students have the task of designing an alternative communication campaign, focusing on the digital platform Educaplay. Through this activity, they have the opportunity to work on educational inclusion, since the aim is for students to work cooperatively, exchanging ideas and reflections.

In the subject "Alternative Communication Campaigns" during May 16, 2023, 37 students of the "Advertising and Public Relations" program of the University of Malaga participated. The survey carried out had a survey of 7 questions linked to the activity carried out with Educaplay, mainly focused on advertising and circular economy. 72% of the respondents stated that they were familiar with the concept of circular economy before taking the course. The majority of students (91%) believe that future business models will be underpinned by the circular economy. However, a small percentage (29%) expressed disinterest in businesses based on this model, while 65% claimed to be regular users of such establishments.