Desafíos y Oportunidades de las Micro, Pequeñas y Medianas Empresas en la tercera década del siglo XXI, en México

Abstract

There is a worldwide consensus that the competitiveness of companies is the means to achieve continuous economic growth and thereby raise the living standards of the population. The traditional way of managing companies no longer responds to the current context, it is necessary to rethink the way of doing business, otherwise they will disappear. The objective of this work was to make an analysis of the conditions that prevail in the world and in Mexico that affect business management in order to establish actions that allow Mexican MSMEs to remain in the market and grow, finding that they have to modify relationships with clients, making use of social networks and electronic platforms, incorporating technology into their production and / or sale processes, knowing and identifying the characteristics of their clients and innovating in the products and services they offer, making strategic alliances, training their personnel for change and professionalize its administration, operate in a sustainable way.