Analysis of Audience and Preferences for Morning Programming on public TV in Nuevo Leon (Channel 28) Audience Analysis and Preferences for Morning Programming on public TV in Nuevo León (Channel 28)

Abstract

The objective of this work, which is quantitative, is to carry out an Analysis of Audience and Preferences for Morning Programming of Channel 28 of public television in Nuevo León, Mexico, seeking to answer three main questions: who watches television on the mornings? How much do people identify channel 28 and its programming? And what content would people like to watch on channel 28 in the morning?

Since there are no studies of this type for Channel 28, this paper seeks to provide knowledge that can be applied by the Channel for the benefit of its audience. The data collection was carried out through an Internet survey to people over 18 years old in the metropolitan area of Monterrey. The sample size was 650 people.

The results allow us to observe that there is a marked ignorance of TV Nuevo León, Channel 28 among citizens and little willingness to tune in to any of its programs; that it is the older adults who tend to watch Channel 28 to a greater extent and that they are also the ones who have the greatest knowledge of this channel's programming; and that an area of opportunity is undoubtedly starting to migrate or duplicate their programming on digital platforms for the new generations. Regarding programming preferences, the programs most mentioned were Newscasts, Entertainment/Magazine programs, Alternative Sports, History and General Culture programs, and Music/Art programs. In specific topics, the best evaluated options were: Mexican Cuisine, Health, Nutrition, Legends and Traditions, Finance Course, Job Bank and Yoga Course. In an analysis by age, there are programming options that are maintained and others that are very specific to the interests of each age group.