Brazilian Telenovelas, Fandom Literacy and Negotiation on TikTok an analysis of Vale Tudo’s remake
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This paper investigates the critical and creative skills in fan literacy around the remake of Vale Tudo (TV Globo, 2025) on TikTok. Considering the importance of the 1988 production and the recent transformations in the media ecosystem surrounding Brazilian television—such as the phenomenon of platformization and the intensification of fandoms—the study aims to understand how fans act as co-authors, expanding or contesting canonical meanings. To this end, an analytical protocol was applied across three dimensions: Reference Universe, Informational Architecture, and Pop Pedagogy. The sample consisted of 100 videos published by 56 fan profiles, collected through web scraping and processed in Python, with metadata-based selection and qualitative analysis of textual, visual, and sound elements. The results revealed three main formats: scene reproductions, edits, and memes. Findings indicate mastery of the canon, strategic use of the platform’s affordances (templates, soundtracks, graphic overlays, hashtags), and metatextual connections, such as behind-the-scenes content and interviews. Edits associated characters with themes such as empowerment, while memes mocked narrative inconsistencies and brought the plot closer to everyday life, sparking controversies. The study concludes that TikTok functions as a space of pop pedagogy, where audiences negotiate meanings, exercise competencies of evaluation, remix, and re-signification, and actively participate in the co-authorship of the media text.
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