Marks of Regionality on Instagram: Analysis of Informational Profiles in the Northeast Marcas de regionalidad en Instagram: análisis de los perfiles informativos en el Nordeste

Abstract

The present study aims to identify regional characteristics in the profiles of independent journalism initiatives in the Northeast, analyzing posts published on Instagram. The survey of the initiatives analyzed was conducted based on the maps provided by Cajueira (2023) and Agência Pública (2016), which document the diversity of journalism in the region. To achieve the proposed objectives, we used Content Analysis according to the methodology proposed by Franco (2005), which allows for a detailed understanding of journalistic narratives and practices. Furthermore, this work is linked to studies of cyberculture and is characterized as a descriptive study, aiming to understand how social media influences the dissemination of information and interaction with the public. The corpus for analysis includes nine initiatives, one from each state in the Northeast, and for this, 353 posts were collected from the feeds of their Instagram profiles, using the 4K Stogram program. This approach enables a comprehensive and contextualized analysis of independent journalism practices in the region. In this regard, we can highlight that the Northeast is a region with more than 100 self-declared independent journalism initiatives, which use regional markers closely tied to cultural, territorial, and journalistic identity, thus fostering content production through direct contact with the local community.